Instead of a typical ad campaign, web experience platform WPEngine asked us to make a feature-length documentary as a "love letter" to digital creatives. Make/SHIFT explores the dramatic shift away from traditional advertising forms since the dawn of the Internet. The film features interviews with over 40 folks at top agencies around the world, including David Droga, Alex Bogusky, PJ Pereira, Fura Johannesdottir, Nick Law, 72andSunny, Media Monks, W+K, Active Theory, Unit 9, and many others. Beyond industry kudos (Hatch Gold, Bronze Clio) the film earned strong critical reviews, with a 100% rating on Rotten Tomatoes, and was eventually acquired for distribution by Gravitas Ventures. Project of a lifetime. Poster design: Doug Pedersen.