Envestnet wanted to demo their dashboard that helps financial advisors track the complexity of their clients’ finances. We had an idea: What if we imagined the finances of a character from pop culture with a complicated financial life? Money-obsessed entrepreneur Mr. Krabs of SpongeBob SquarePants seemed like a perfect choice. We actually worked with Spongebob's creative team, went through all the episodes, and figured out Mr. Krabs' expenses line-by-line (right down to selling SpongeBob’s Soul for 62 cents in the “Money Talks” episode from Season 5). Creatives: Mikayla Belson, Al Duggan, Mike Shaughnessy