MLB Fan Cave. Equal parts performance art, social media experiment and tourist attraction. We found a guy willing to watch every single game of the 2011 season - over 2,400 games - while sitting on display in a tricked-out storefront in New York City. The project ran for 5 years and amassed over 2MM social followers. 2012 One Show Interactive. Bronze Cannes Lion. Communication Arts. Webby Finalist. Earned a full paragraph in Sports Illustrated's year end season recap issue. And even spawned an MTV spinoff that ran for years. Co-Creative Director: Kevin Daley.