Lawn Doctor’s service requests largely come in the warm spring and summer months. To extend the selling season, we wondered if there was a way a to get customers thinking about their lawns in the winter months. We appealed to homeowners longing to be out in their yards by creating Grasslippers -- custom-made with real grass -- to deliver the feeling of fresh grass underfoot, even as outdoor temperatures sat below freezing in many of Lawn Doctor’s key markets. Featured in Communication Arts Advertising Annual. Hatch Awards (Gold), One Show Shortlist. Creatives: Al Duggan, Cat Wickham, Mike Shaughnessy