In early 2024, Tik Tok was temporarily banned by Congress. Elon Musk (Twitter) and Mark Zuckerberg (Meta) were stirring controversy, and making a polarizing appearance at Trump’s 2024 Inauguration in DC. Meanwhile, you know who was using social media to simply foster community? Tumblr. The OG platform recognized the moment and staged a takeover of Washington DC the week of the inauguration. Featured in AdAge, Hatch and the Shorty Awards.