A social media project where a free JetBlue ticket is passed from one passenger to the next so people can follow their dreams and make the world a better place. The project ultimately earned over 700MM impressions from 100+ mainstream media outlets. Co-creative director Dylan Bernd. Creatives: Dan Madsen, Scott Petrichko, Nick Olish, Ben Salsky. Plus many, many other talented folks (this one was pretty ambitious).  Cannes Cyber Lion Shortlist (in two categories), Hatch Best of Show, Webby Award